Headline: The Atlantic Transort Line 

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Brochures

The Atlantic Transport Line offices in London and New York issued brochures to promote their services from about 1900. These brochures often featured a new ship, described the service on board in glowing terms and often offered images of tourist destinations to tempt prospective passengers. Other brochures focused on accommodation, schedules, and fares - often including deck plans so passengers could select the accommodation that suited them and their budget. Under International Mercantile Marine Company management the number and attractiveness of Atlantic Transport Line brochures increased dramatically. In the late 1920s a brochure was even produced in French to promote traffic from the Channel ports then being called on regularly.

General promotional brochures

A brochure c.1900 promoting the Minne class ships (Kinghorn)
A brochure c.1900 promoting the Minne class ships (Kinghorn)
Click for PDF file (21,843 KB)

This brochure, probably printed in Baltimore, promotes the Minnewaska (III) and was issued in early 1909 (Kinghorn)
This brochure, probably printed in Baltimore, promotes the Minnewaska (III) and was issued in early 1909 (Kinghorn)
Click for PDF file (19,479 KB)

Brochure issued for the 1914 season (Kinghorn)
Brochure issued for the 1914 season featuring
the newly ordered Minnekahda (II) (Kinghorn)
Click for PDF file (21,245 KB)

This brochure promotes the convenience of the new Minne class ships in London (Kinghorn)
This brochure promotes the convenience of the new Minne class ships in London (Kinghorn)
Click for PDF file (23,830 KB)

Brochure issued for the 1923 season promoting the reintroduced London New York service (Kinghorn)
Brochure issued for the 1923 season promoting the reintroduced London New York service (Kinghorn)
Click for PDF file (23,217 KB)

Anniversary booklet published by the London office, giving an informative history of the line and promoting the reintroduced passenger service (Keith Ives)
Anniversary booklet published by the London office in 1924, giving an informative history of the line and promoting the reintroduced passenger service (Keith Ives)
Click for PDF file (18,578 KB)

Brochure issued by the New York office in the mid-late 1920s (Kinghorn)
Brochure issued by the New York office in the mid-late 1920s (Kinghorn)
Click for PDF file (53,371 KB)

Brochure issued in April 1928 (Kinghorn)
Brochure issued in April 1928 (Kinghorn)
Click for PDF file (57,889 KB)

This brochure, issued in May 1929, exploits Captain Gates' rescue of the crew of the seaplane "the Whale" (Kinghorn)
This brochure, issued in May 1929, exploits Captain Gates' rescue of the crew of the seaplane "the Whale" (Kinghorn)
Click for PDF file (45,517 KB)

Brochure issued in February 1925 by the New York office to promote the Minnekahda's tourist class service (Kinghorn)
Brochure issued in February 1925 by the New York office
to promote the tourist third class service on the Minnekahda (II) (Kinghorn)
Click for PDF file (30,745 KB)

Dated May 2, 1923, this brochure promotes the reintroduction of the line's London to New York service (Kinghorn)
Brochure issued by the New York office in March 1930 promoting the tourist class service (Kinghorn)
Click for PDF file (32,821 KB)

A brochure issued by the London office to promote the Minnekahda's tourist class service (Kinghorn)
A stylish art deco brochure issued by the London office to promote the Minnekahda's tourist class service c.1930 (Kinghorn)
Click for PDF file (23,542 KB)

Rates brochures


Rates brochure dated February, 1906 (Kinghorn)
Click for PDF file (34,245 KB)

Rates brochure dated August, 1913 (Kinghorn)
Rates brochure dated August, 1913 (Kinghorn)
Click for PDF file (21,520 KB)

Rates brochure for the first class service dated July 1928 (Kinghorn)
Rates brochure for the first class service dated July 1928 (Kinghorn)
Click for PDF file (18,443 KB)

Tourist class rates brochure issued by the New York office in April 1926 (Kinghorn)
Tourist class rates brochure issued by the New York office in April 1926 (Kinghorn)
Click for PDF file (24,350 PD)

A combined Atlantic Transport and Leyland Line tourist class service rates brochure dated February, 1928 (Kinghorn)
A combined Atlantic Transport and Leyland Line tourist class service rates brochure dated February, 1928 (Kinghorn)
Click for PDF file (14,338 KB)

Incomplete tourist cass rates brochure issued by the New York office in January 1931 (Kinghorn)
Incomplete tourist cass rates brochure issued by the New York office in January 1931 (Kinghorn)
Click for PDF file (9,027 KB)

Tourist class rates brochure issued by the New York office in 1926 (Kinghorn)
Tourist class rates brochure issued by the New York office in 1926 (Kinghorn)
Click for PDF file (24,350 KB)

 

 

For more information ...

Kinghorn "The Atlantic Transport Line 1881 - 1931" McFarland, 2011

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